This course is intended to familiarize the student with a wide variety of topics related to Economy and Business. The topics that will be addressed are meant to give students the tools necessary to address the new challenges which face the world of finance, new models of digital marketing, leadership development or the search for and cultivation of talent, among others in this age of globalization.
This entire program of seminars comes complete with a Spanish Language course, which will be held in the afternoon, and a variety of sports activities.
In addition, the program provides a series of cultural excursions around the city of Toledo, taking advantage of two major cultural events in the city that are taking place throughout this year: the commemoration of the 400th anniversary of the death of Miguel de Cervantes and the selection of Toledo as “The Gastronomic Capital” of Spain for 2016.
Module 1: Basic Concepts in the World of Economics, Commerce and International Production
Module 2: An In-depth Look of Key Aspects of Online Marketing, New Challenges in a Globalized World and Leadership and Innovation
Module 3: Legal Matters Pertaining to Business and New and Innovative Business Models